Kartell ignited the love of plastics for interiors and held this infatuation with the public for more then six decades, in what was, a marrying of quality to innovation. Kartell began with one innovative man, Giulio Castelli, a chemical engineer in 1949, who sought out to use new technologies with new design to create a new way for interiors to be developed. What could be described as a fruitful collaboration with Gino Colombini, an award winning designer, led to the creation of smooth, seamless and streamline pieces for the everyday home. The post-war effort by Italians and Europeans alike were eager to redefine themselves and to welcome in new designs of form and function.
For all intents and purposes, Kartell, now a household name, sought out to fill this demand and give the public, a striking new fashion of home interiors that would embody Castelli's vision for a plastic paradise.
At the forefront of design in the 1960s, Kartell employed designers Anna Castelli Ferrieri, Marco Zanuso and Joe Colombo; to name a short few, who would bring an international focus for the company, at a time when the use of plastic had limitless possibilities. This age of plastic furniture, that Kartell mastered, was yet a further exploration of materials, the predecessors being both wood and metal, and the capacity to which they could now be formed, in an industrialised and globalised state of production, Kartell would go on to celebrate its high-gloss finishes made at an instant by machine while no visible traces of human intervention could be found.
The moulding of acrylonitrile budadiene styrene, or ABS, a cousin of plexiglas, allowed Kartell to create these stronger and glossier pieces that were welcomed into the homes of the public, where today, there place is still highly regarded in the 21st century home, as a relative and relevant concept of function and a fine example of mid-century modern and post-modern design.